Vision Canvas - the elevator pitch for a product or digital service

The vision canvas, developed by Whitmore, is a concise summary of the purpose and implementation idea of a product or service. It serves the product owner, those guiding product development, and the development team by providing a foundation for discussing the key issues of the product. It is suitable, for example, for describing the implementation vision of an information system or a digital service. The strength of the vision canvas lies in its ability to prompt crucial discussions about the product and to prioritize different needs and perspectives.